With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He’ll tell you.)

Talk by Morgan Spurlock.

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47 Responses

  1. Ken Kennington 9k

    Something tells me that all these marketers and big brand corporate branders or marketers know very little about anything. theyre just in that position because they worked up the ladder. not even qualified, not even able to answer a simple 'your brand is _" they simply took the time and got there. After this understanding, i get now why actual creatives, people young or old who have more vision and drive usually start smaller, and are able to create a better image that way. instead of adopting a brand of idea they dont even feel passionate about. so in other words. these big brands do the same boring shit over and over, and it doesnt matter cuz theyre already established. being a marketer in a big business is tough.

  2. drag0n4122

    you need to structure a question like that !! MORE! you need to ask what they are about what would they say if they could sum themselves and their path up or something more On Point!

  3. victuuri is my oxygen

    Can anyone tell what is the video i kinda didnt get it .What was it about .What is he trying to give his message was ??PLEASE SOMEONE HELP ME IT IS IMPORTANT FOR MY SCHOOL ASSIGNMENT😣

  4. Kenneth De Leener

    I really don't like the last part about risk. It's easy to take "a risk" when you have capital you can afford to lose. When you have an average capital, investing can mean you lose everything. Risk taking is exactly the reason why we had a bank crisis in 2008, a result of risk taking with little personal effect. Risk taking introduces variance, and not everone can afford that…

  5. Jeffrey Lurch

    i bet there was a spike in google image searches when this first came out

  6. Claudia Penuela

    Great TED talk!!! Very interesting approach to branding ! Genius 😄

  7. Chuck Farley

    The only thing I can think of is how badly in need the average PR middleman is of a tailor.
    Seriously, I haven't seen that many badly fitted suits since prom.

  8. Marián Siegfried

    I love Morgan and his movies, but this TED talk seems like a 20 minute long movie trailer to me.

  9. Aroush Hashir

    The most wasted 19 minutes… Pathetic TED is becoming increasingly troubling and pathetic…

  10. snellavision

    I'd suggest that the problem is that nobody has been able to replicate his Supersize Me results, and every one of those people he met with knows that, which means that not only does he tarnish corporate brands but he does so deceptively.

    Spurlock is a charming charlatan… this is HIS story, so it's not the real story!

    That laugh by the lizard queen at the end was so fake and over the top it was cringeworthy.

  11. Lynne Kimball

    It's on my Top 10 fave movies but Josie and the pussycats shamelessly has brands in every turn of the camera and I don't know why but I love it 😌

  12. Awais Ali

    Am i the only one who noticed a couple kissing in the background, in the picture of his father at 8:13 ? 😉
    If yes, then I dont know if i should be proud of that or i should be worried about that 🙁

  13. Austin Smith

    The best Ted talk was about turning feces into food. It saves the earth, is sustainable and – with care – can be delicious. It's really a no-brainier…

  14. phill80

    What an utter waste of a 20 Minute TED talk. Morgan Spurlock managed to spin this whole talk into one self-focused narcissist wet dream.


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